21 January 2018

Croatia Car Sales : 2017


Sales for the year were up 15%, quite a jump and especially on a 23% rise the year before. It won't be a record but getting closer to the highest years of  the late noughties. Looking back on the top brand, VW took over from long time number one Opel in 2011 and that is the way it has stayed. However, in 2017 VW has lost market while Škoda has posted a strong upswing.

What struck me is amount of movement from last year. Of course, smaller counties do have this but even so, this is quite marked. Fiat has had a good run as has Jaguar further downt. Best to look down the list rather than me comment on the changes.

The chart below shows a % symbol that represents market share. The +/- column is increase or decrease based on the market share of 2017 against the 2016 year.

13 14 15 16 17 Brand 2017 % +/-
2016 % +/-
1 1 1 1 1 VW 7,116 14.0% 10%
6,445 14.6% 11%
5 3 3 4 2 Škoda 4,722 9.3% 32%
3,567 8.1% 16%
2 2 2 2 3 Opel 4,652 9.2% 13%
4,135 9.4% 13%
6 5 4 3 4 Renault 4,597 9.1% 24%
3,715 8.4% 33%
9 7 5 5 5 Ford 3,579 7.0% 27%
2,822 6.4% 39%
18 19 11 6 6 Suzuki 3,128 6.2% 32%
2,378 5.4% 90%
4 8 15 7 7 Hyundai 2,504 4.9% 13%
2,222 5.0% 133%
15 13 7 9 8 Dacia 2,271 4.5% 15%
1,983 4.5% 7%
3 4 6 8 9 Peugeot 2,060 4.1% -1%
2,087 4.7% 6%
10 9 12 10 10 Toyota 1,861 3.7% 6%
1,755 4.0% 43%
7 6 9 11 11 Citroën 1,852 3.6% 10%
1,679 3.8% 11%
12 11 10 12 12 Audi 1,819 3.6% 16%
1,567 3.6% 16%
8 10 8 13 13 Kia 1,496 2.9% 3%
1,449 3.3% -18%
21 18 19 19 14 Fiat 1,437 2.8% 58%
909 2.1% 60%
16 12 13 16 15 Mazda 1,357 2.7% 10%
1,235 2.8% 19%
14 15 14 14 16 BMW 1,326 2.6% 1%
1,312 3.0% 33%
17 17 17 15 17 Mercedes 1,321 2.6% 1%
1,308 3.0% 46%
19 16 16 17 18 Seat 1,226 2.4% 16%
1,056 2.4% 16%
13 14 18 18 19 Nissan 886 1.7% -5%
930 2.1% 17%
22 23 21 20 20 Volvo 272 0.5% -5%
287 0.7% 49%
20 20 22 24 21 Honda 218 0.4% 22%
179 0.4% -5%
26 24 23 22 22 MINI 168 0.3% -12%
190 0.4% 33%
27 26 29 25 23 Alfa Romeo 141 0.3% 50%
94 0.2% 154%
29 25 24 22 24 smart 136 0.3% -28%
190 0.4% 67%
33 31 35 32 25 Lancia 134 0.3% 396%
27 0.1% n/a
25 27 27 26 26 Chrysler 114 0.2% 23%
93 0.2% 41%
23 29 25 27 27 Land Rover 92 0.2% 33%
69 0.2% -8%
24 22 20 21 28 Mitsubishi 83 0.2% -61%
211 0.5% -24%
28 30 28 30 29 Porsche 57 0.1% 27%
45 0.1% 10%
34 33 32 31 30 Jaguar 51 0.1% 76%
29 0.1% 263%
30 27 25 27 31 Subaru 46 0.1% -33%
69 0.2% -8%
34 34 30 29 32 Infinti 29 0.1% -41%
49 0.1% 172%

Ostali 18


20

Ukupno 50,769 15%
44,106 23%

Data source: Autonet.