24 April 2018

BMW MINI Global Model Sales : 2016-17

The Clubman is my pick of the range, but it is long

Sales for the MIN are at a record level for 2017, 3% above the previous year's record. Commencing production in the Netherlands has allowed this to happen. The UK site has capacity constraints and Magna Steyr in Austria only made the Countryman.

BMW has done some good things with MINI and others have fallen flat. The basic models have been retained while the fringe efforts have been binned. Four are left as seen below. The basic hatch has just over half the total, a figure it has held fairly consistently.

MINI
15 16 17 Model 2017 % +/-
2016 % +/-
1 1 1 Hatch 194,070 52.2% -2%
198,373 55.1% -11%
2 2 2 Countryman 84,888 22.8% 24%
68,301 19.0% -15%
7 3 3 Clubman 59,572 16.0% -6%
63,509 17.6% 694%
3 4 4 Convertible 33,351 9.0% 11%
30,050 8.3% 112%

Total 371,881
3%
360,233
6%

The UK operation makes all but the Countryman, while the Born plant in the Netherlands is used to make that plus the Hatch. It now accounts for over 40% of the total, more than I expected. 

Plant Production
2 2 2 UK 223,817 57.0% 6%
210,971 59.9% 5%
7 3 3 Netherlands 168,969 43.0% 93%
87,609 24.9% 54%
3 4 4 Austria - -100%
53,528 15.2% -35%

Total 392,786
12%
352,108
3%

Data source: BMW Group.

I used to do an annual list of MINI production by nation. However, BMW has taken to combining MINI sales with BMW brand whenever it can so I cannot get enough data to make it worth the trouble. The reason is that some in the media have made a big thing of the Mercedes Brand passing the BMW brand to become the number one premium marque. With MINI added to BMW, it is still the largest so I think that is why BMW has resorted to this.  

The convertible, in case the absence of a roof wasn't noticed

20 April 2018

Opel/Vauxhall Production By Model : 2016-17

The Crossland er...crossing land

Since PSA took over Opel/Vauxhall, changes have been implemented to get the company on a sound footing. In the UK, Luton has been given the green light to make new light commercial models, but for some other plants the uncertainty continues. Germany's chancellor has just stated she expected PSA to honour its commitments made during the 2017 takeover.

The problem is the company has been a loss maker for some time and PSA can not afford for that to continue. Production volume was down 7% in 2017 as the company rationalises its sales focus. That makes plant capacity an issue.

Looking over the sales by model, the top three accounted for 60% of the total, down from 64% in 2016. The new Crossland and Grandland models look promising but many models were down as the changes are implemented. Chasing volume is all very well but at the end of the day business is about profit and if that can be achieved quickly, then PSA will be both relieved and satisfied.

14 15 16 17 Model 2017 % +/-
2016 % +/-
1 1 2 1 Corsa 248,271 22.2% -15%
291,082 24.1% 3%
2 2 1 2 Astra 239,796 21.5% -21%
304,855 25.3% 20%
3 3 3 3 Mokka 180,476 16.2% 3%
175,395 14.5% 3%
4 4 4 4 Insignia 88,131 7.9% 7%
82,562 6.8% -13%
- - - 5 Crossland 62,910 5.6% n/a
-

8 5 5 6 Vivaro 61,128 5.5% -19%
75,303 6.2% 14%
- 7 9 7 Karl/Viva 48,591 4.3% 1%
48,026 4.0% -13%
7 6 7 8 Adam 48,059 4.3% -9%
52,735 4.4% -5%
5 9 6 9 Zafira Tourer 44,818 4.0% -20%
56,132 4.7% 19%
- - - 10 Grandland 30,929 2.8% n/a
-

10 11 10 11 Movano 20,490 1.8% -23%
26,568 2.2% 22%
9 10 11 12 Combo 19,331 1.7% -24%
25,541 2.1% 6%
6 8 8 13 Meriva 17,900 1.6% -65%
51,424 4.3% -4%
13 12 12 14 Cascada 3,570 0.3% -75%
14,492 1.2% 98%
14 - - 15 Ampera 2,791 0.2% n/a
-

11 13 13 16 Antara 129 0.0% -92%
1,614 0.1% -71%
12 - - - Agila -


-


Other 11

446
Total 1,117,331 -7%
1,206,175 6%

Data source: Opel.

The Grandland model

19 April 2018

BMW Brand Global Model Sales : 2016-17


BMW brand sales were up 4% in 2017 and increased 5% the year before. Car sales improved from a slight decrease in 2016 to a small gain a year later. SUVs slowed considerably from +22% to +10%. So we will look at things with greater detail. I wonder what car companies think when someone like me dissects their data. All I can say is it will be fine.

Cars: The 3 Series is the best selling vehicle in the range but it is now feeling the effects of the traditional car losing its appeal. As recently as 2013, 500,000 were sold but now just 400k. The 5 Series is bigger than I thought while the Z is all but buried. The next sports car will be a collaborative effort with Toyota.

BMW Car
15 16 17 Model 2017 % +/-
2016 % +/-
1 1 1 3 Series 409,005 29.6% -1%
411,844 30.3% -7%
2 2 2 5 Series 347,313 25.1% 5%
331,410 24.4% -5%
3 4 3 1 Series 201,968 14.6% 15%
176,032 13.0% -3%
4 3 4 2 Series 181,113 13.1% -8%
196,183 14.4% 25%
5 5 5 4 Series 131,688 9.5% -1%
133,272 9.8% -13%
6 6 6 7 Series 64,311 4.7% 5%
61,514 4.5% 69%
7 7 7 i3 / i8 33,676 2.4% 15%
29,280 2.2% 22%
8 8 8 6 Series 11,052 0.8% -18%
13,400 1.0% -36%
9 9 9 Z 1,416 0.1% -74%
5,432 0.4% -32%

Total Car 1,381,542 66.2% 2%
1,358,367 67.8% -1%

SUVs: 34% of all sales are now of this genre but their meteoric rise has slowed. The competition is stiff in this segment so that will make future growth for all the players. The X1 has been the leading model for two years and generally has been since its introduction in 2009/10. 

BMW SUV
15 16 17 Model 2017 % +/-
2016 % +/-
3 1 1 X1 286,743 40.6% 30%
220,378 34.2% 84%
1 2 2 X5 180,905 25.6% 9%
166,219 25.8% -1%
2 3 3 X3 146,395 20.7% -7%
157,017 24.3% 14%
4 4 4 X4 52,167 7.4% -10%
58,055 9.0% 5%
5 5 5 X6 40,531 5.7% -6%
43,323 6.7% -6%

Total SUV 706,741 33.8% 10%
644,992 32.2% 22%

Combined: As mentioned already the 3 Series is not the big selling model it was. In 2002 it commanded over 60% of all BMW sales, but with a much wider model range, that was never going to be maintained. However, the fact it has dropped under the 20% mark is still a point of note. I'm not sure why the i3 and i8 models are combined, such is their difference. Commercial sensitivity is what I put it down to. 

BMW Brand Total
15 16 17 Model 2017 % +/-
2016 % +/-
1 1 1 3 Series 409,005 19.6% -1%
411,844 20.6% -7%
2 2 2 5 Series 347,313 16.6% 5%
331,410 16.5% -5%
8 3 3 X1 286,743 13.7% 30%
220,378 11.0% 84%
3 5 4 1 Series 201,968 9.7% 15%
176,032 8.8% -3%
5 4 5 2 Series 181,113 8.7% -8%
196,183 9.8% 25%
4 6 6 X5 180,905 8.7% 9%
166,219 8.3% -1%
7 7 7 X3 146,395 7.0% -7%
157,017 7.8% 14%
6 8 8 4 Series 131,688 6.3% -1%
133,272 6.7% -13%
11 9 9 7 Series 64,311 3.1% 5%
61,514 3.1% 69%
9 10 10 X4 52,167 2.5% -10%
58,055 2.9% 5%
10 11 11 X6 40,531 1.9% -6%
43,323 2.2% -6%
12 12 12 i3 / i8 33,676 1.6% 15%
29,280 1.5% 22%
13 13 13 6 Series 11,052 0.5% -18%
13,400 0.7% -36%
14 14 14 Z 1,416 0.1% -74%
5,432 0.3% -32%

Total 2,088,283
4%
2,003,359
5%

The Group: Adding MINI and RR brings global sales to nearly 2.5 million in 2017. Europe accounts for 45%, Asia 35%, the Americas 18% and the rest very little. The numbers below need two digits to be added.

BMW Group Total
15 16 17 Model 2017 % +/-
2016 % +/-
1 1 1 Europe 1101.8 44.7% 1%
1092.2 46.1% 9%
2 2 2 Asia 848.8 34.5% 14%
747.3 31.6% 9%
3 3 3 Americas 451.1 18.3% -2%
460.4 19.4% -7%
4 4 4 Others 61.8 2.5% -9%
67.7 2.9% 4%

Total 2463.5
4%
2367.6
5%