29 September 2016

Ferrari Production (Model) : 2015

The 488 doing what it does best

The marque known for its prancing horse logo is doing just fine. 2015 production was close to 8,000 cars, which would be a record. There has been a policy of not chasing too many sales to retain exclusivity but at what point a luxury car takes volume too far is open to debate.

458/488: Currently the 488 mid-engine sports car is replacing the 458 model. Between them they account for 48% of total Ferrari production. An exceptional supercar.

California: The 2-door, 2+2 coupé cabriolet is a popular addition to the range with the updated T model released in 2014 adding to that. A 43% increase in production was registered. Great long distance cruiser.

F12: It's a grand tourer model that's a smaller than the FF. more focused and less practical as a result. Powerful, yet usable.

FF: This 4-seater, 4wd model is a grand tourer model with shooting brake versatility. Production has fallen to 300 from a high of 1,000 in 2012. A supercar for the family (a well heeled one).

LaFerrari: Lastly the 2-door hybrid sports car which can be also had as a soft top too. Very quick and very expensive.

Summary: How far can and should Ferrari go with production volume? Not diluting exclusivity would be a good place to start. This is a limited market so it's a fine line to walk. Plus there is some quality competition out there too but Ferrari does have unique attributes and a very loyal patronage.

Model 2015 % +/-

458/488 3,754 47.7% 5%

458 2,423

488 1,331

California 2,629 33.4% 43%

F12 903 11.5% -29%

FF 311 4.0% -21%

LaFerrari 276 3.5% n/a

Total 7,873

Data source: ANFIA.

28 September 2016

Maserati Production (Model) : 2015

The trident marque made 6,200 cars in 2012. That was quite a high figure historically. However, things changed in 2013, for the better. The 6th generation Quattroporte large car arrived and on top of that the 3rd Ghibli mid-sized model was also introduced, different from the grand tourer that bore that name in the 1990's. It went from being a 2-door coupé to a 4-door car, widening the vehicle's versatility and appeal.

So for 2013, the production numbers were up to 19,000 and 40,000 by 2014. Obviously the lower priced Ghibli was mainly responsible for the higher volumes. The initial surge was followed by a dip in 2015 to 29,500 units made. The new Levante SUV is coming out now and 30,000 sales are anticipated in 2017, so that will give production another spike. It would surely take some sales off the other models but overall a solid increase can be anticipated.

Model 2015 % +/-

Ghibli 20,986 71.3% -18%

Quarttroporte 5,631 19.1% -44%

Gran Turismo 2,820 9.6% -34%

Total 29,437

To see historical production, simply click here for 1994-2014.
Data source: ANFIA.
Picture source: Maserati.

27 September 2016

Tesla Production History: 2008-15

Is Tesla on a slippery slope or a gold medal winner? 

Some companies are different. Everything about Tesla seems different. The way it markets its cars for one. Some people are attracted to different and they are the people that are keeping Tesla going. What it has done taking on car manufacturing was outrageous in scope but so far so good. I must confess I thought the whole approach was too risky and unlikely to succeed. However, as long as investors keep the faith, anything is possible.

Being a car manufacturer isn't easy. You have to watch for trends that may lead to where you need to be several years away. Jump into something that doesn't take off and that's costly. So is missing a trend or being very late to the party. Tesla has created something that is different and working. Will it ultimately succeed? Time will tell.

For now production hasn't been as large numerically as hoped but from nothing to now is a huge leap for the company. As they move into more volume and lower priced cars, maintaining quality and ensuring reliability will be so important.

I have put together some figures which I think are about right. If anyone can add clarification, please do so. It starts with the roadster model from Lotus, a steep learning curve. When that finished it was on to its own cars. The company doesn't release data so what is below is gleaned as best I can.

Year USA Netherl UK/US Total

2008 - - 200 200

2009 - - 600 600

2010 - - 900 900

2011 - - 650 650

2012 3,100 - - 3,100

2013 24,300 - - 24,300

2014 35,100 4,300 - 39,400

2015 50,700 6,300 - 57,000

Total 113,200 10,600 2,350 126,150

Picture source: Tesla.