Sweden Top 4 Brands : 1990-99

The Volvo 960. More like a barge than a car

The downturn Sweden experienced hit car sales hard. It seemed to hit Volvo less as its market share climbed, then fell back again as things improved. VW consolidated its position as the decade passed and Saab got to a comfortable third.

The economic slump of the 90's was the worst since the 30's. Restructuring of the economy steadied the ship and things started to improve. Total sales hit a low of 124,500 in 1993, but were back to 295,000 by 1989. Volvo's sales - while not back to late 80's numbers - improved markedly.

The S80 was a move to a more streamlined look

Year	1st		2nd		3rd		4th
1990	Volvo	47,599	Ford	23,389	Saab	19,545	Opel	19,323
1991	Volvo	37,904	Ford	18,597	Saab	18,151	VW	14,853
1992	Volvo	35,803	Ford	14,842	Saab	13,888	VW	12,726
1993	Volvo	33,056	Saab	12,542	Ford	12,498	VW	10,668
1994	Volvo	42,757	Ford	19,012	Saab	17,979	VW	13,459
1995	Volvo	48,982	Saab	18,423	Ford	17,541	VW	15,545
1996	Volvo	43,221	VW	20,635	Ford	19,064	Saab	15,528
1997	Volvo	51,441	VW	23,454	Ford	22,413	Saab	16,783
1998	Volvo	53,598	VW	32,284	Saab	19,556	Ford	18,719
1999	Volvo	64,104	VW	33,204	Saab	26,303	Ford	19,269

Data source: Thanks to BilSweden.

For others in the series, please click on the years: 2010-19. 2000-09, 1980-89,
1970-79, 1960-69, and 1950-59.