30 April 2015

Car Sales Central England Top 5 By Region : 2014



The Midlands were very much the heart of the UK car industry of years gone by. Jaguar and Land Rover are still there but the region isn't what it used to be for car production.

                 


WM has Vauxhall as top but with a slight reduction. Nissan had a nice leap with a strong 24% rise. Both Citroen and Peugeot do much better than elsewhere in the UK.

West Midlands

10 11 12 13 14 Make 2014 Share + / -

1 1 1 1 1 Vauxhall 34,858 12.0% -4%

2 2 2 2 2 Ford 32,581 11.2% 8%

6 6 6 6 3 Nissan 24,720 8.5% 24%

10 8 7 5 4 Citroën 21,255 7.3% 6%

3 4 4 4 5 Peugeot 20,936 7.2% 2%






Total 290,888
5%

EM is very much a German brand region with Mercedes surprisingly popular. Perennial leader GM Vauxhall had a poor year and MB cemented its lead over Audi.


East Midlands

10 11 12 13 14 Make 2014 Share + / -

1 1 1 1 1 Vauxhall 28,773 14.5% -17%

2 3 3 2 2 Ford 24,143 12.2% 7%

3 2 2 3 3 Volkswagen 20,933 10.6% 4%

6 5 6 4 4 Mercedes 11,338 5.7% 10%

8 7 7 5 5 Audi 10,012 5.0% -2%






Total 198,352
5%

The East had amazing growth in total sales and for BMW. I wonder why that happened? Was there a boundary realignment? One thing that hasn't changed is Ford being the top seller by far, albeit with a reduced majority.


East

10 11 12 13 14 Make 2014 Share + / -

1 1 1 1 1 Ford 49,106 20.3% 9%

8 7 6 5 2 BMW 23,476 9.7% 112%

2 2 2 2 3 Vauxhall 19,244 7.9% 14%

3 3 3 3 4 Volkswagen 16,546 6.8% 22%

4 4 4 4 5 Audi 14,263 5.9% 23%






Total 242,134
23%

Data source: DFT.

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