Porsche is a small marque in numbers of cars made but being in a high price bracket enables it to be very profitable. Only Audi generates more profit in total but Porsche is well ahead in profit per car.
Some facts:
Production was up a modest 2.2% in 2016 to roughly 240,000 units.
However, profit was in excess of €16,000 per vehicle, an impressive amount to say the least. It's not as high as 2013 but better than the two years that followed. Operating profit was up by 13.9% and return on sales rose to 17.4% from 15.8% the previous year.
While you may associate the name with sports cars, over 70% of production is SUVs. The Macan is about 40% and the Cayenne around 30%. Sports cars are just under a quarter of the total.
China was the biggest market for sales with 65,246 (+12.5%) units finding homes. The US was second with 54,280 sales (+4.9%). Regionally China and Europe amount to 36% of the total sales each, with North America slightly over 26%.
15 | 16 | Model | 2016 | % | +/- | 2015 | % | |
Total | 239,618 | 2.2% | 234,497 | |||||
1 | 1 | Macan | 97,177 | 40.6% | 13% | 86,016 | 36.7% | |
2 | 2 | Cayenne | 71,693 | 29.9% | -10% | 79,700 | 34.0% | |
3 | 3 | 911 | 31,648 | 13.2% | 1% | 31,373 | 13.4% | |
4 | 4 | Boxster/Cayman | 24,882 | 10.4% | 13% | 21,978 | 9.4% | |
5 | 5 | Panamera | 14,218 | 5.9% | -6% | 15,055 | 6.4% | |
6 | - | 918 Spyder | - | n/a | 375 | 0.2% |
Data source: VW Group.
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