29 April 2017

Porsche Global Production By Model : 2016


Porsche is a small marque in numbers of cars made but being in a high price bracket enables it to be very profitable. Only Audi generates more profit in total but Porsche is well ahead in profit per car.

Some facts:

Production was up a modest 2.2% in 2016 to roughly 240,000 units.

However, profit was in excess of €16,000 per vehicle, an impressive amount to say the least. It's not as high as 2013 but better than the two years that followed. Operating profit was up by 13.9% and return on sales rose to 17.4% from 15.8% the previous year.

While you may associate the name with sports cars, over 70% of production is SUVs. The Macan is about 40% and the Cayenne around 30%. Sports cars are just under a quarter of the total.

China was the biggest market for sales with 65,246 (+12.5%) units finding homes. The US was second with 54,280 sales (+4.9%). Regionally China and Europe amount to 36% of the total sales each, with North America slightly over 26%.

15 16 Model 2016 % +/-
2015 %


Total 239,618 2.2%
234,497







1 1 Macan 97,177 40.6% 13%
86,016 36.7%
2 2 Cayenne 71,693 29.9% -10%
79,700 34.0%
3 3 911 31,648 13.2% 1%
31,373 13.4%
4 4 Boxster/Cayman 24,882 10.4% 13%
21,978 9.4%
5 5 Panamera 14,218 5.9% -6%
15,055 6.4%
6 - 918 Spyder - n/a
375 0.2%

Data source: VW Group.

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