15 July 2017

Top Ten Jan-Jun 2017 : Australia vs NZ

How do these two neighbouring countries compare when buying vehicles? New vehicles* are much cheaper in Australia. If a car is approved for sale in one country, then it can be sold in the other without duplicating the process. Both countries are right hand drive. What about sales by brand? Below is a chart of the top ten car sales by make for the first six months of 2017.

Toyota is top in both, with slightly higher penetration in Australia. Otherwise Australians favour Mazda, Hyundai, Kia, VW and Subaru. New Zealanders prefer Ford, Holden, Nissan and Suzuki. What surprises the most is that GM Holden is an Australian brand name but it does better in NZ. As well Ford is well ahead in NZ, showing a strong support for the two US brands.

There isn't that much difference in the two lists, but considering many car manufacturers look at the two markets as one that is hardly a shock result. It's some of the nuances that show up in the purchasing trends. This data includes commercial vehicle sales.

Australia
New Zealand
Rk Brand Sales %
Rk Brand Sales %
1 Toyota 109,026 18.2
1 Toyota 13,846 17.5
2 Mazda 61,496 10.3
2 Ford 8,863 11.2
3 Hyundai 49,818 8.3
3 Holden 7,132 9.0
4 Holden 42,113 7.0
4 Mazda 6,021 7.6
5 Mitsubishi 39,673 6.8
5 Mitsubishi 5,633 7.1
6 Ford 40,705 6.6
6 Hyundai 4,341 5.5
7 Kia 28,735 5.0
7 Nissan 4,105 5.2
8 Nissan 30,180 4.9
8 Suzuki 3,838 4.8
9 VW 29,129 4.8
9 Kia 3,414 4.3
10 Subaru 25,962 4.3
10 VW 3,147 4.0

Data source: VFACTS and MIA.

*This data includes commercial vehicle sales.

No comments:

Post a Comment