31 August 2017

Poland Car Sales - Brand / 2016


Sales of 416,000 for 2016 was a very strong result, the best for over a decade. This is the result of two consecutive +17% increases. Škoda has been the best selling car here since 2011, taking over from 2010 top dog Fiat. The latter has since fallen to 16th. VW and Toyota have been tussling over second spot and it hasn't been resolved as to who will take it with any certainty.

The chart below is colour coded according to salers increase of decrease. Yellow is down, salmon is 0-20% and green over 20%. premium marques generally did well, especially Jaguar.


12 13 14 15 16 Brand 2016 % +/-

1 1 1 1 1 Škoda 52,296 11.0 18%

2 2 3 3 2 Volkswagen 42,830 9.0 20%

3 3 2 2 3 Toyota 40,771 8.6 14%

4 5 4 4 4 Opel 34,214 7.2 17%

5 4 5 5 5 Ford 29,102 6.1 14%

8 8 6 6 6 Renault 23,610 5.0 25%

7 6 7 7 7 Kia 19,529 4.1 11%

6 7 8 8 8 Hyundai 17,787 3.7 11%

13 10 9 10 9 Dacia 16,965 3.6 30%

9 11 10 9 10 Nissan 13,681 2.9 -2%

18 17 15 13 11 Mercedes 12,673 2.7 36%

17 16 16 12 12 BMW 12,498 2.6 31%

11 9 11 11 13 Peugeot 11,373 2.4 7%

22 21 14 14 14 Mazda 11,231 2.4 20%

19 19 18 15 15 Audi 10,787 2.3 35%

10 13 13 16 16 Fiat 9,339 2.0 24%

23 23 19 18 17 Seat 8,745 1.8 22%

20 20 22 19 18 Volvo 7,741 1.6 13%

16 18 17 20 19 Suzuki 7,695 1.6 15%

15 15 21 21 20 Honda 7,514 1.6 30%

14 14 12 17 21 Citroën 7,118 1.5 -4%

21 22 20 22 22 Mitsubishi 4,330 0.9 -9%

31 28 24 24 23 Lexus 3,436 0.7 36%

27 25 26 23 24 Chrysler 2,762 0.6 7%

29 29 27 26 25 Mini 1,568 0.3 39%

26 24 25 25 26 Subaru 1,487 0.3 0%

32 32 32 28 27 Porsche 1,116 0.2 30%

30 31 30 27 28 Land Rover 962 0.2 10%

24 26 29 29 29 Alfa Romeo 699 0.1 2%

34 34 33 31 30 Infiniti 540 0.1 43%

33 33 34 32 30 Jaguar 540 0.1 102%

25 27 28 30 32 DS 402 0.1 -24%

36 36 35 34 33 Ssangyong 350 0.1 63%

35 35 36 35 34 Smart 174 0.0 45%

28 30 31 33 35 Lancia 170 0.0 -29%

43 38 37 36 36 Maserati 72 0.0 64%


Others 118 0.0

Total 416,225 17%

Picture source: Netcarshow.

New Zealand / Greece JLR Comparison : 2010-16


This is an unusual match up, one in the south of Europe, the other in the South Pacific. However, the average registrations for the past seven years is remarkably close. NZ sales averaged just over 80,000 with JLR taking just over 1% of sales. Greece was a bit higher at 83,000 but JLR hit an abysmal 0.05%. JLR has twenty times the penetration in NZ than it does in Greece!

New Zealand: There has been very strong growth here for JLR. Jaguar has gone from almost irrelevant to noticeable on the roads. 2017 will be a year of consolidation, especially for the Leaping Cat brand.



New Zealand

81,950

Yr LR Jag JLR % Jag

10 356 76 432 17.6

11 424 45 469 9.6

12 458 120 578 20.8

13 523 130 653 19.9

14 885 122 1,007 12.1

15 1,033 175 1,208 14.5

16 1,246 374 1,620 23.1







Tot 4,925 1,042 5,967 17.5

% 0.86 0.18 1.04

Greece: JLR sales here in 2007 were 800 units, but they collapsed during the economic woes that have blighted the country since. The problem is they simply didn't recover with the market. 2016 was a marked improvement but still a very disappointing situation.



Greece

83,175

Yr LR Jag JLR % Jag

10 51 16 67 23.9

11 30 5 35 14.3

12 12 3 15 20.0

13 23
23 0.0

14 28 2 30 6.7

15 36 6 42 14.3

16 74 28 102 27.5







Tot 254 60 314 19.1

% 0.04 0.01 0.05

Summary: JLR has peaked for now in NZ, with new models needed to bring in more patronage. As fro Greece, it's hard to know. There's so much potential but a lot of work to do as well.

PS. This formerly included Ireland but Greece replaced in order to get markets closer in size.

Data source: MIA (NZ) & SEEA (Greece).
Picture source: Netcarshow.