10 August 2017

Korea Car Sales Jan-Jun 2017

Will the new Genesis marque make a big splash?

Korea has a well protected vehicle market so you have the local manufacturers at the top and the imports well down in numbers sold. Imports for the six months to June 2017 were 118,000 compared to a total of 780,000. That's 15% import brands and that is lower if commercial vehicles are added.

Hyundai is the biggest brand with 30.5% for the YTD, with Kia in 28.4%. Add Genesis* and that's over 60% with that one company. GM Korea, Ssangyong and Renault Samsung are small in comparison but still are ahead of any import marque.

As for the rest, Mercedes-Benz is doing well but Audi has been all but stopped over the defeat device saga. VW has ceased altogether in 2017. Bentley was severely affected in 2016 despite not being part of the problem. I see they have come back this year but whether that is a permanent reprieve I don't know. Porsche is unscathed so far for some reason.

The chart below shows a % symbol that represents market share. The +/- column is increase or decrease based on the first six month's market share of 2017 against the full 2016 year.

13 14 15 16 17 Brand 2017 % +/-
2016 %
1 1 1 2 1 Hyundai 238,002 30.5 10%
436,448 27.8
2 2 2 1 2 Kia 221,883 28.4 -6%
475,107 30.3
3 3 3 3 3 Chevrolet 68,254 8.7 -19%
169,034 10.8
4 5 4 5 4 Ssangyong 53,469 6.9 4%
103,554 6.6
5 4 5 4 5 Samsung 52,882 6.8 -4%
111,101 7.1
8 7 7 6 6 Mercedes 37,723 4.8 35%
56,343 3.6
6 6 6 7 7 BMW 28,998 3.7 20%
48,459 3.1
- - - 8 8 Genesis 27,713 3.6 16%
48,134 3.1
13 13 11 13 9 Lexus 5,855 0.8 11%
10,594 0.7
11 10 10 11 10 Ford 5,632 0.7 1%
11,220 0.7
14 17 18 16 11 Honda 5,385 0.7 63%
6,636 0.4
10 11 12 14 12 Toyota 5,193 0.7 13%
9,265 0.6
16 15 14 12 13 Land Rover 4,443 0.6 -16%
10,601 0.7
12 12 13 15 14 MINI 4,344 0.6 1%
8,632 0.6
20 19 19 19 15 Volvo 3,512 0.5 36%
5,206 0.3
15 14 16 17 16 Chrysler 3,364 0.4 13%
5,959 0.4
17 16 17 18 17 Nissan 3,268 0.4 15%
5,733 0.4
21 22 22 20 18 Jaguar 2,306 0.3 22%
3,798 0.2
18 18 15 21 19 Peugeot 1,683 0.2 -7%
3,622 0.2
19 21 20 23 20 Porsche 1,588 0.2 0%
3,187 0.2
22 20 21 22 21 Infiniti 1,277 0.2 -20%
3,201 0.2
23 23 24 26 22 Fiat 973 0.1 197%
658 0.0
9 9 9 9 23 Audi 919 0.1 -89%
16,718 1.1
25 25 23 24 24 Cadillac 823 0.1 50%
1,102 0.1
24 24 25 25 25 Citroën 694 0.1 51%
924 0.1
26 26 26 27 26 Bentley 106 0.0 25%
170 0.0
28 27 27 28 27 Rolls Royce 45 0.0 71%
53 0.0
- - 28 29 28 Lamborghini 21 0.0 111%
20 0.0
7 8 8 10 - VW -


13,178 0.8

Total 780,355
1,568,657

Import data: Kaida.

*Genesis is a new marque spun off Hyundai to tackle the premium segment. The data for that brand is based on estimates.

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