13 September 2017

East Midland England Sales - Brand : 2016


Smack in the middle of England is East Midland England, where in the northern part of the region Toyota has a plant. Vauxhall is the big car brand here, stronger than any other area of the UK. As B. Joel said, don't ask me why.

Those makes that were stronger here are: Vauxhall with 16.7% (9.3% nationally), VW 8.5% (7.7%), Mercedes 7.7% (6.3%) and Škoda 3.8% (3.0%).

Some that did worse: Ford 9.0% (11.8%), Audi 4.9% (6.6%), BMW 4.2% (6.8%), Nissan 4.1% (5.7%), Renault 2.5% (3.2%) and Land Rover 2.3% (3.0%).

Summary: It has quite a unique buying pattern, with for example Mercedes well up but Audi and BMW well down compared to the national averages. it the best region in the UK for Vauxhall, Škoda and Jeep.

12 13 14 15 16 Brand 2016 % Lyr
2015 %
1 1 1 1 1 Vauxhall 34,259 16.7 -5%
36,135 17.2
3 2 2 2 2 Ford 18,578 9.0 -13%
21,348 10.2
2 3 3 3 3 Volkswagen 17,449 8.5 -13%
20,115 9.6
6 4 4 4 4 Mercedes 15,785 7.7 24%
12,684 6.0
7 5 5 5 5 Audi 10,117 4.9 0%
10,082 4.8
11 10 12 9 6 BMW 8,677 4.2 8%
8,005 3.8
13 13 11 6 7 Nissan 8,486 4.1 -13%
9,746 4.6
5 6 7 7 8 Peugeot 8,317 4.0 -9%
9,133 4.4
10 12 10 10 9 Hyundai 7,986 3.9 6%
7,533 3.6
8 8 8 11 10 Škoda 7,867 3.8 12%
7,037 3.4
4 7 13 13 11 Toyota 6,714 3.3 4%
6,486 3.1
9 11 9 8 12 Kia 6,290 3.1 -26%
8,509 4.1
18 9 6 12 13 Fiat 6,243 3.0 -6%
6,646 3.2
21 21 17 15 14 Renault 5,167 2.5 2%
5,055 2.4
17 17 19 17 15 Land Rover 4,763 2.3 18%
4,024 1.9
16 18 20 19 16 MINI 4,132 2.0 11%
3,710 1.8
15 15 16 18 17 Honda 4,030 2.0 4%
3,865 1.8
19 19 18 16 18 Volvo 3,987 1.9 -14%
4,653 2.2
14 16 15 20 19 Seat 3,607 1.8 8%
3,337 1.6
12 14 14 14 20 Citroën 3,563 1.7 -34%
5,434 2.6
20 22 21 21 21 Mazda 2,846 1.4 -7%
3,054 1.5
22 20 22 22 22 Suzuki 2,729 1.3 15%
2,375 1.1
29 ? 29 26 23 Jeep 2,584 1.3 131%
1,117 0.5
24 23 24 23 24 Jaguar 1,832 0.9 34%
1,366 0.7
- 24 23 25 25 Dacia 1,195 0.6 -7%
1,289 0.6
28 26 25 24 26 Mitsubishi 1,167 0.6 -10%
1,302 0.6
30 30 30 29 27 smart 1,014 0.5 21%
839 0.4
26 27 26 27 28 Porsche 993 0.5 8%
918 0.4



28 29 DS 919 0.4 3%
888 0.4
27 28 27 30 30 Lexus 836 0.4 3%
810 0.4
Others 3,247 1.6 45%
2,232 1.1
Total 205,379
-2%
209,727

Data Source: DTI UK.

For more on East Midlands sales, simply click the year: 20132014, and 2015.

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