09 September 2017

RSA / Turkey JLR Comparison : 2010-16


There isn't much in car sales volume to separate these two nations, with the RSA just over 550,000 units and Turkey about 625,000 sales. After that things change. Premium brands are much more popular in South Africa so for JLR to be similar in both nations would require JLR to overachieve in Turkey.

South Africa. LR is a strong brand here and takes 88% of JLR sales. It takes over 1% by itself and 1.21% with its sibling marque added.



South Africa

566,375

Yr LR Jag JLR % Jag

10 4,836 566 5,402 10.5

11 5,761 520 6,281 8.3

12 7,464 910 8,374 10.9

13 7,519 1,089 8,608 12.7

14 6,269 954 7,223 13.2

15 5,848 758 6,606 11.5

16 4,322 972 5,294 18.4







Tot 42,019 5,769 47,788 12.1

% 1.06 0.15 1.21

Turkey: LR does even better here with 90% of the total JLR sales. However, the lower premium presence here hits with just 0.31% of all sales in the country. Unlike the RSA where Jaguar is relatively stable, Jaguar sales are extremely volatile. LR is the steadying influence.



Turkey

627,725

Yr LR Jag JLR % Jag

10 2,315 213 2,528 8.4

11 2,139 168 2,307 7.3

12 1,590 84 1,674 5.0

13 1,323 97 1,420 6.8

14 1,207 52 1,259 4.1

15 1,577 336 1,913 17.6

16 2,108 481 2,589 18.6







Tot 12,259 1,431 13,690 10.5

% 0.28 0.03 0.31

Summary: LR is an icon brand in the Republic. The issue in South Africa is the economy as total sales fall. In Turkey the premium market has its limits and JLR does well with what it gets.

Picture: Netcarshow.

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