13 September 2017

Slovenia / Hungary JLR Comparison : 2010-16


Two countries in central Europe are here compared for JLR sales and penetration. They are similar in sales (Slovenia 56,000 and 66,000 for Hungary) but also about the same with premium popularity, so this is very much an even contest.

Slovenia: JLR isn't strong here with just 0.13% of the total sales for the country. Jaguar in particular is very limited, but 2017 looks like it will be much better in that regard.



Slovenia

56,225

Yr LR Jag JLR % Jag

10 48 14 62 22.6

11 71 12 83 14.5

12 118 13 131 9.9

13 54 8 62 12.9

14 42 2 44 4.5

15 35 16 51 31.4

16 54 23 77 29.9




Tot 422 88 510 17.3

% 0.11 0.02 0.13

Hungary: This nation too isn't overly JLR friendly but is some way ahead of Slovenia, with 0.23% share of the market. 2016 was a big jump but I have yet to see 2017 figures yet.



Hungary

65,675

Yr LR Jag JLR % Jag

10 35 32 67 47.8

11 28 11 39 28.2

12 84 17 101 16.8

13 80 20 100 20.0

14 107 21 128 16.4

15 151 35 186 18.8

16 310 106 416 25.5




Tot 795 242 1,037 23.3

% 0.17 0.05 0.23

Summary: JLR has some work to do here to strengthen its presence.

Picture source: Netcarshow.

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