14 September 2017

West Midland England Sales - Brand : 2016


This is the region that is home to Jaguar and Land Rover. There are some major differences of note in the sales within this area as we will now see.

Those makes that were stronger here are: Nissan at 8.9% (5.7% national average), Peugeot 7.6% (3.7%), Citroën 5.6% (2.3%), Land Rover 3.8% (3.0%). Jaguar 2.5% (1.3%) and DS 1.8% (0.6%). .

Some that did worse: BMW 5.4% (6.8%), VW 5.4% (7.7%), Audi 5.0% (6.6%), Mercedes 4.6% (6.3%) and MINI 1.7% (2.6%).

Summary: Clearly very different to the UK as a whole. The German brands do poorly here and French ones very well. Peugeot, Land Rover, Citroën, Volvo, Jaguar and DS find this area the most successful for them within the UK. On the other hand. this is the worst area for VW.

12 13 14 15 16 Brand 2016 % Lyr
2015 %
2 2 2 1 1 Ford 35,072 10.6 -1%
35,350 11.1
1 1 1 2 2 Vauxhall 32,899 9.9 -6%
35,100 11.1
6 6 3 3 3 Nissan 29,588 8.9 8%
27,475 8.7
4 4 5 4 4 Peugeot 25,265 7.6 -4%
26,368 8.3
7 5 4 5 5 Citroën 18,518 5.6 -23%
23,966 7.5
3 3 8 8 6 BMW 18,093 5.4 15%
15,756 5.0
5 7 6 6 7 Volkswagen 18,037 5.4 -8%
19,696 6.2
8 8 7 7 8 Audi 16,701 5.0 0%
16,695 5.3
9 9 9 9 9 Mercedes 15,236 4.6 7%
14,184 4.5
11 11 12 10 10 Land Rover 12,642 3.8 29%
9,810 3.1
18 16 17 19 11 Kia 9,744 2.9 69%
5,780 1.8
10 10 10 11 12 Toyota 8,857 2.7 -3%
9,145 2.9
19 21 18 13 13 Renault 8,786 2.6 33%
6,628 2.1
14 18 13 15 14 Volvo 8,390 2.5 33%
6,323 2.0
22 22 22 17 15 Jaguar 8,186 2.5 33%
6,153 1.9
16 12 11 12 16 Škoda 7,818 2.4 7%
7,288 2.3
15 13 14 14 17 Hyundai 7,056 2.1 8%
6,556 2.1
21 19 20 20 18 Mazda 6,140 1.8 8%
5,687 1.8



25 19 DS 6,032 1.8 118%
2,770 0.9
17 15 15 18 20 Fiat 5,820 1.8 -2%
5,964 1.9
13 14 19 21 21 MINI 5,754 1.7 7%
5,372 1.7
12 17 16 16 22 Honda 5,552 1.7 -11%
6,271 2.0
20 20 21 22 23 Seat 5,003 1.5 15%
4,361 1.4
23 23 23 24 24 Suzuki 3,563 1.1 19%
2,993 0.9
28 27 24 23 25 Mitsubishi 3,427 1.0 5%
3,250 1.0
- 24 25 26 26 Dacia 1,812 0.5 -1%
1,838 0.6
25 25 26 27 27 Lexus 1,219 0.4 9%
1,122 0.4
29 29 27 28 28 Porsche 1,166 0.4 12%
1,038 0.3
26 28 29 30 29 smart 749 0.2 33%
562 0.2
30 ? 30 29 30 Jeep 668 0.2 12%
596 0.2
Others 4,221 1.3 22%
3,466 1.1
Total 332,014
5%
317,563

Data Source: DTI UK.

For more on West Midlands sales, simply click the year: 20132014, and 2015.

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