14 November 2017

Land Rover Sales Belgium By Model: 2002-2015


Getting sales by model data for Belgium isn't easy but I can share some with you. Fourteen years of sales for Land Rover, but stopping at 2015. It would have been nice to add 2016 but I realise it isn't happening so might as well reveal what is available.

For this period, sales increased 120%. Between 2002 and 2011 nothing really happened the the advent of the Evoque seemed to change that. It added sales without canabalising any it seems, the ideal scenario when a new niche is entered.

For 2016, LR attained 6,275 registrations, up another 7%. By adding 2016 sales, LR easily passed the 50,000 mark for the 15 years.

Technically, the Discovery Sport replaced the Freelander so should be in one column but I decided not to do it that way. Others are mainly commercial registrations for which I was unable to find model detail. Many of them surely would be Defenders.

Yr Evoq Dis Sp RR Sp Defend R Rov Disco Freel Others Total +/-
02 - - - 125 625 300 1,175 450 2,675 -
03 - - - 125 600 275 1,100 525 2,625 -2%
04 - - - 100 225 125 1,175 1,075 2,700 3%
05 - - 575 125 200 400 825 1,000 3,125 16%
06 - - 1,225 425 225 425 575 - 2,875 -8%
07 - - 1,125 475 400 475 1,075 - 3,550 23%
08 - - 975 625 275 400 825 - 3,100 -13%
09 - - 725 400 225 325 525 - 2,200 -29%
10 - - 800 375 250 450 625 - 2,500 14%
11 175 - 725 500 250 450 650 - 2,750 10%
12 2,650 - 475 400 100 300 425 - 4,350 58%
13 2,550 - 425 375 400 250 425 - 4,425 2%
14 2,325 - 1,075 450 325 275 375 - 4,825 9%
15 1,975 1,325 975 725 375 275 50 175 5,875 22%
Tot 9,675 1,325 9,100 5,225 4,475 4,725 9,825 3,225 47,575 120%

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