13 January 2018

Denmark Premium Brand Comparison : 2017

Cars are expensive here so they don't sell in the numbers they would otherwise. Looking at brand sales without the big three shows Volvo is very popular with nearly three quarters of the total. JLR has moved from under 4% to over 12% so growing nicely. Tesla benefited from incentives in 2015 but when they stopped, sales just about did too.

The % along the pale blue brand line is compared to the previous year, while all the other figures in the column refer to the brand's share of the total.

Year Denmark 2017 % 2016 % 2015 %
15 16 17 Brand 4,197 17.6 3,570 -34.7 5,468 91.4
2 1 1 Volvo 3,074 73.2 2,783 78.0 2,279 41.7
3 2 2 JLR 511 12.2 323 9.0 203 3.7

Land Rover 174 4.1 88 2.5 66 1.2
Jaguar 337 8.0 235 6.6 137 2.5
4 5 3 Alfa Romeo 366 8.7 143 4.0 176 3.2
5 4 4 Porsche 134 3.2 133 3.7 64 1.2
1 3 5 Tesla 98 2.3 176 4.9 2,737 50.1
6 6 6 Maserati 12 0.3 10 0.3 8 0.1
7 - 7 Lexus 1 0.0

1 0.0
- - 7 Infiniti 1 0.0

- 7 - Cadillac
2 0.1

Adding thee above total to the chart below and calling them 'Others' puts them at the bottom of the list with just under 14%. Mercedes has done well, increasing its share from 25% to 35%. This had knocked Audi into second place. BMW is well back.

Year Denmark 2017 % 2016 % 2015 %
15 16 17 Brand 28,398 4.7 27,122 9.3 24,814 28.5
2 2 1 Mercedes 9,986 35.2 8,628 31.8 6,338 25.5
1 1 2 Audi 7,665 27.0 8,636 31.8 7,156 28.8
3 3 3 BMW Group 6,550 23.1 6,288 23.2 5,852 23.6

BMW 5,913 20.8 5,622 20.7 5,235 21.1
Mini 637 2.2 666 2.5 617 2.5
4 4 4 Others 4,197 14.8 3,570 13.2 5,468 22.0

Premium sales have grown over this period although the 4.7% increase for 2017 was hardly stellar. The big three German marques are well ahead of the rest, with Volvo the only one near them.

No comments:

Post a Comment