14 April 2018

Volvo Sales By Nation : 2016-17 (5,000+)


Volvo was a strong premium brand some years back but then lost ground on the German big three. It's on the comeback trail and along with several other premium marques, is upping the ante. Global sales went up from 534,332 in 2016 to 571,577 a year later. That's a 7% improvement, but a solid and controlled, very much like the company image.

European share went from 54% to 52%, with the home market being the biggest in Europe with 13%. Clearly, the home market is very much behind the company, something that for example JLR could only dream about in the UK. Not every country can rely on loyalty at home like Volvo enjoys. It is good for the economy so it makes sense.

Some of the figures below are supplied by Volvo, so are slightly different from data often seen elsewhere. I have added some nations, all of which exceed 5,000 sales per annum which is the criteria I have set. If a nation dips below that, then it disappears off the chart. The 2017 Netherlands number is a rounded figure, due to estimating LCV sales. The colour coding represents regions.

13 14 15 16 17 Nation 2017 % +/-
2016 % +/-
2 1 1 1 1 China 114,410 20.0% 26%
90,930 17.0% 11%
1 3 3 2 2 US 81,504 14.3% -1%
82,726 15.5% 18%
3 2 2 3 3 Sweden 74,397 13.0% 6%
70,268 13.2% -1%
4 4 4 4 4 UK 46,089 8.1% -1%
46,722 8.7% 8%
5 5 5 5 5 Germany 40,364 7.1% 2%
39,434 7.4% 11%
8 7 7 6 6 Belgium 19,094 3.3% -6%
20,271 3.8% 12%
10 9 8 7 7 Italy 17,628 3.1% -2%
18,004 3.4% 11%
12 11 9 9 8 France 16,263 2.8% 6%
15,385 2.9% 9%
7 10 10 10 9 Japan 15,751 2.8% 8%
14,543 2.7% 8%
6 6 6 8 10 Netherland 15,200 2.7% -2%
15,525 2.9% -33%
15 13 11 11 11 Spain 13,452 2.4% 0%
13,408 2.5% 26%
11 12 12 12 12 Norway 11,615 2.0% 32%
8,777 1.6% -12%
- 17 17 13 13 Poland 9,020 1.6% 17%
7,741 1.4% 13%
14 14 14 14 14 Finland 8,903 1.6% 21%
7,347 1.4% -1%
13 15 15 15 15 Switzerland 7,497 1.3% 5%
7,130 1.3% -2%
- - - 16 16 Canada 7,102 1.2% 16%
6,103 1.1%
9 8 13 18 17 Russia 7,011 1.2% 26%
5,585 1.0% -29%
- - - 19 18 Korea 6,604 1.2% 27%
5,206 1.0%
16 - - 17 - Australia



5,878 1.1%
17 16 16 - - Turkey







Others 59,673 10.4% 12%
53,349 10.0% -10%
Total 571,577 7%
534,332 6%

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